over Competitors by understanding the Market and Customers
A category is a group of products that address similar needs for consumers. Every CMHL store is made of several categories, offering a wide choice to customers in each format. So each category can be compared to a market offering similar products from various brands.
Each category gathers:
Different brands that compete to be chosen by Customers
ACCESS TO CATEGORY KNOWLEDGE
With HPTA Ariane, suppliers can have continuous and unlimited access to all the details of a category with its history.
The information is displayed through interactive Graphs, Dashboards and Tables.
Depending on the Subscription Type, the Online Category Access to category can provide some or all of the below data
Item Code and Description
Quantity sold and sales value
Category and segments
City and Store Details
Depending on the Subscription Type, the online access to category can provide some or all of the below built-in analyses
Sales Volume & Value growth
Sales By Store and evolution
Value Share and Volume Share
Strategic growth Trends
As each company has its own requirements, Online Category Access also offers a built-in query tool to build specific analyses
By having more products available on the shelves, customers will have more chances to buy the products !
UNDERSTAND THE CATEGORY
Customers shop in all stores across various format. Increase your opportunities in being present in all the stores you already agreed!
DEVELOP JOINT STRATEGIES
When the products are available, they can be displayed on shelves according to the Planogram and display rules. Give more opportunities to Customers to see your products!
COUNTER THE COMPETITION
With the Service Level reports, you will precisely what are the products issues as well as at which delivery point are the issues. There are no better ways for continuous improvements!
DRIVE SALES TEAMS
With the Action Dashboards and online analyses, you can easily identify on which products and in which stores are the challenges to build solutions and actions.