MARKET [Categories]

WIN

over Competitors by understanding the Market  and Customers

Yearly
Subscription
Updated
Every Month
Unlimited
Online Access
Built-in
Analyses
Built-in
Query Tool
Multi
Selection
Action
Dashboards

DEFINITION

FEATURES

BENEFITS

 

WHAT IS 

A CATEGORY

A category is a group of products that address similar needs for consumers. Every CMHL store is made of several categories, offering a wide choice to customers in each format. So each category can be compared to a market offering similar products from various brands.

Each category gathers:

  • Different brands that compete to be chosen by Customers

  • Different segments

ACCESS TO CATEGORY KNOWLEDGE

With HPTA Ariane, suppliers can have continuous and unlimited access to all the details of a category with its history. ​

The information is displayed through interactive Graphs, Dashboards and Tables.

 

ONLINE

CATEGORY ACCESS

FEATURES

SCOPE

Depending on the Subscription Type, the Online Category Access to category can provide some or all of the below data

  • Item Code and Description

  • Quantity sold and sales value

  • Category and segments

  • Brand

  • Store Format

  • City and Store Details

ANALYSES

Depending on the Subscription Type, the online access to category can provide some or all of the below built-in analyses

  • Sales Volume & Value growth

  • Sales By Store and evolution

  • Value Share and Volume Share

  • Strategic growth Trends

  • Indexes

BUILT-IN TOOLS

As each company has its own requirements, Online Category Access also offers a built-in query tool to build specific analyses

 

ONLINE

CATEGORY ACCESS 

BENEFITS

GROW SALES

By having more products available on the shelves, customers will have more chances to buy the products !

UNDERSTAND THE CATEGORY

Customers shop in all stores across various format. Increase your opportunities in being present in all the stores you already agreed!

DEVELOP JOINT STRATEGIES

When the products are available, they can be displayed on shelves according to the Planogram and display rules. Give more opportunities to  Customers to see your products!

COUNTER THE COMPETITION

With the Service Level reports, you will precisely what are the products issues as well as at which delivery point are the issues. There are no better ways for continuous improvements!

DRIVE SALES TEAMS

With the Action Dashboards and online analyses, you can easily identify on which products and in which stores are the challenges to build solutions and actions.

HPT ARIANE LIMITED  - Hong Kong - All rights reserved -